Natalia Marmolejo

Instagram, face filters, AR, video, oil painting
Natalia Marmolejo's practice centres on the long-term performance project Gurrumata (@somosgurrumata) — a genderless, ageless cybernetic entity native to the internet, gestated in cyberspace and born of antimatter, fragments of lost information, and virtual debris that collided and accumulated into an anthropomorphic, humanoid body. Constructed through facial filters, screenshots, and offset stitching, Gurrumata functions as a shape-shifting public avatar that interrogates otherness, the algorithmic gaze, and posthuman embodiment through the lens of cyberfeminism. Lacking any fixed face of its own, Gurrumata collides with facial recognition software, becoming fused with it in a feedback loop — trying on and distorting every face it encounters, generating an unbearable dysphoria. The project moves fluidly between painting, lithography, linoleum printmaking, wearable sculpture, poetry, and moving image, approaching identity not as a fixed condition but as an unstable and accumulative construction shaped through mediation, repetition, performance, and technological desire. Outputs include a 317-sticker AR album and oil paintings that translate the digital avatar into physical form.





